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Journal description
All volumes of the corresponding journal
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Details for article 12 of 12 found articles
| Title: |
What is not beautiful should match: how attractiveness similarity affects consumer responses to advertising |
| Author: |
Bekk, Magdalena Spörrle, Matthias Völckner, Franziska Spieß, Erika Woschée, Ralph |
| Appeared in: |
Marketing letters |
| Paging: | Volume 28 (2017) nr. 4 pages 509-522 |
| Year: |
2017 |
| Contents: | |
| Publisher: |
Springer US, New York |
| Source file: |
Elektronische Wetenschappelijke Tijdschriften |
Details for article 12 of 12 found articles
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