|
| << previous | next >> |
Journal description
All volumes of the corresponding journal
All issues of the corresponding volume
All articles of the corresponding issues
Details for article 8 of 12 found articles
| Title: |
The impact of advertising content on movie revenues |
| Author: |
Rao, Vithala R. Abraham (Avri) Ravid, S. Gretz, Richard T. Chen, Jialie Basuroy, Suman |
| Appeared in: |
Marketing letters |
| Paging: | Volume 28 (2017) nr. 3 pages 341-355 |
| Year: |
2017 |
| Contents: | |
| Publisher: |
Springer US, New York |
| Source file: |
Elektronische Wetenschappelijke Tijdschriften |
Details for article 8 of 12 found articles
| << previous | next >> |