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Journal description
All volumes of the corresponding journal
All issues of the corresponding volume
All articles of the corresponding issues
Details for article 5 of 12 found articles
| Title: |
Power and the appeal of the deal: how consumers value the control provided by Pay What You Want (PWYW) pricing |
| Author: |
Barone, Michael J. Bae, T. J. Qian, Shanshan d’Mello, Jason |
| Appeared in: |
Marketing letters |
| Paging: | Volume 28 (2017) nr. 3 pages 437-447 |
| Year: |
2017 |
| Contents: | |
| Publisher: |
Springer US, New York |
| Source file: |
Elektronische Wetenschappelijke Tijdschriften |
Details for article 5 of 12 found articles
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