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                                       Details for article 12 of 12 found articles
 
 
  Using segment level stability to select target segments in data-driven market segmentation studies
 
 
Title: Using segment level stability to select target segments in data-driven market segmentation studies
Author: Dolnicar, Sara
Leisch, Friedrich
Appeared in: Marketing letters
Paging: Volume 28 (2017) nr. 3 pages 423-436
Year: 2017
Contents:
Publisher: Springer US, New York
Source file: Elektronische Wetenschappelijke Tijdschriften
 
 

                             Details for article 12 of 12 found articles
 
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