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                                       Details for article 2 of 13 found articles
 
 
  Brand love: development and validation of a practical scale
 
 
Title: Brand love: development and validation of a practical scale
Author: Bagozzi, Richard P.
Batra, Rajeev
Ahuvia, Aaron
Appeared in: Marketing letters
Paging: Volume 28 (2016) nr. 1 pages 1-14
Year: 2016
Contents:
Publisher: Springer US, New York
Source file: Elektronische Wetenschappelijke Tijdschriften
 
 

                             Details for article 2 of 13 found articles
 
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