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Journal description
All volumes of the corresponding journal
All issues of the corresponding volume
All articles of the corresponding issues
Details for article 3 of 16 found articles
| Title: |
Does advertising indicate product quality? Evidence from prelaunch and postlaunch advertising in the movie industry |
| Author: |
Song, Reo Jang, Sungha Cai, Gangshu (George) |
| Appeared in: |
Marketing letters |
| Paging: | Volume 27 (2015) nr. 4 pages 791-804 |
| Year: |
2015 |
| Contents: | |
| Publisher: |
Springer US, New York |
| Source file: |
Elektronische Wetenschappelijke Tijdschriften |
Details for article 3 of 16 found articles
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