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Journal description
All volumes of the corresponding journal
All issues of the corresponding volume
All articles of the corresponding issues
Details for article 4 of 16 found articles
| Title: |
Do I know you? How brand familiarity and perceived fit affect consumers’ attitudes towards brands placed in movies |
| Author: |
Verhellen, Yann Dens, Nathalie Pelsmacker, Patrick De |
| Appeared in: |
Marketing letters |
| Paging: | Volume 27 (2015) nr. 3 pages 461-471 |
| Year: |
2015 |
| Contents: | |
| Publisher: |
Springer US, New York |
| Source file: |
Elektronische Wetenschappelijke Tijdschriften |
Details for article 4 of 16 found articles
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