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Journal description
All volumes of the corresponding journal
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Details for article 9 of 17 found articles
| Title: |
How product–cause fit and donation quantifier interact in cause-related marketing (CRM) settings: evidence of the cue congruency effect |
| Author: |
Das, Neel Guha, Abhijit Biswas, Abhijit Krishnan, Balaji |
| Appeared in: |
Marketing letters |
| Paging: | Volume 27 (2014) nr. 2 pages 295-308 |
| Year: |
2014 |
| Contents: | |
| Publisher: |
Springer US, New York |
| Source file: |
Elektronische Wetenschappelijke Tijdschriften |
Details for article 9 of 17 found articles
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