|
| << previous | next >> |
Journal description
All volumes of the corresponding journal
All issues of the corresponding volume
All articles of the corresponding issues
Details for article 6 of 16 found articles
| Title: |
Managing sub-branding affect transfer: the role of consideration set size and brand loyalty |
| Author: |
He, Yi Chen, Qimei Tam, Leona Lee, Ruby P. |
| Appeared in: |
Marketing letters |
| Paging: | Volume 27 (2014) nr. 1 pages 103-113 |
| Year: |
2014 |
| Contents: | |
| Publisher: |
Springer US, New York |
| Source file: |
Elektronische Wetenschappelijke Tijdschriften |
Details for article 6 of 16 found articles
| << previous | next >> |