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Journal description
All volumes of the corresponding journal
All issues of the corresponding volume
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Details for article 10 of 16 found articles
| Title: |
Speaking to the mind or the heart: effects of matching hedonic versus utilitarian arguments and products |
| Author: |
Klein, Kristina Melnyk, Valentyna |
| Appeared in: |
Marketing letters |
| Paging: | Volume 27 (2014) nr. 1 pages 131-142 |
| Year: |
2014 |
| Contents: | |
| Publisher: |
Springer US, New York |
| Source file: |
Elektronische Wetenschappelijke Tijdschriften |
Details for article 10 of 16 found articles
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