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Journal description
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Details for article 7 of 13 found articles
| Title: |
Examining the effect of cultural congruence, processing fluency, and uncertainty avoidance in online purchase decisions in the U.S. and Korea |
| Author: |
Ko, Dongwoo Seo, Yuri Jung, Sang-Uk |
| Appeared in: |
Marketing letters |
| Paging: | Volume 26 (2015) nr. 3 pages 377-390 |
| Year: |
2015 |
| Contents: | |
| Publisher: |
Springer US, New York |
| Source file: |
Elektronische Wetenschappelijke Tijdschriften |
Details for article 7 of 13 found articles
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