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Journal description
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Details for article 11 of 13 found articles
| Title: |
The Korean language and the effects of its honorifics system in advertising: deferential vs. informal speech as regulatory prime on persuasive impact |
| Author: |
Han, Jin K. Sohn, Yong Seok Yoo, Kun Woo |
| Appeared in: |
Marketing letters |
| Paging: | Volume 26 (2015) nr. 3 pages 321-333 |
| Year: |
2015 |
| Contents: | |
| Publisher: |
Springer US, New York |
| Source file: |
Elektronische Wetenschappelijke Tijdschriften |
Details for article 11 of 13 found articles
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