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  Impact of satisfaction with e-retailers’ touch points on purchase behavior: the moderating effect of search and experience product type
 
 
Title: Impact of satisfaction with e-retailers’ touch points on purchase behavior: the moderating effect of search and experience product type
Author: Lim, Jeen-Su
Al-Aali, Abdulrahman
Heinrichs, John H.
Appeared in: Marketing letters
Paging: Volume 26 (2014) nr. 2 pages 225-235
Year: 2014
Contents:
Publisher: Springer US, New York
Source file: Elektronische Wetenschappelijke Tijdschriften
 
 

                             Details for article 3 of 10 found articles
 
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