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Journal description
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Details for article 10 of 10 found articles
| Title: |
When deal depth doesn't matter: How handedness consistency influences consumer response to horizontal versus vertical price comparisons |
| Author: |
Barone, Michael J. Lyle, Keith B. Winterich, Karen Page |
| Appeared in: |
Marketing letters |
| Paging: | Volume 26 (2014) nr. 2 pages 213-223 |
| Year: |
2014 |
| Contents: | |
| Publisher: |
Springer US, New York |
| Source file: |
Elektronische Wetenschappelijke Tijdschriften |
Details for article 10 of 10 found articles
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