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Journal description
All volumes of the corresponding journal
All issues of the corresponding volume
All articles of the corresponding issues
Details for article 6 of 8 found articles
| Title: |
Star power in the eye of the beholder: A study of the influence of stars in the movie industry |
| Author: |
Liu, Angela Liu, Yong Mazumdar, Tridib |
| Appeared in: |
Marketing letters |
| Paging: | Volume 25 (2013) nr. 4 pages 385-396 |
| Year: |
2013 |
| Contents: | |
| Publisher: |
Springer US, Boston |
| Source file: |
Elektronische Wetenschappelijke Tijdschriften |
Details for article 6 of 8 found articles
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