Consumer substitution decisions: an integrative framework
Titel:
Consumer substitution decisions: an integrative framework
Auteur:
Hamilton, Rebecca W. Thompson, Debora V. Arens, Zachary G. Blanchard, Simon J. Häubl, Gerald Kannan, P. K. Khan, Uzma Lehmann, Donald R. Meloy, Margaret G. Roese, Neal J. Thomas, Manoj