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                                       Details for article 6 of 10 found articles
 
 
  New product preannouncements, advertising investments, and stock returns
 
 
Title: New product preannouncements, advertising investments, and stock returns
Author: Chen, Chien-Wei
Chiang, Min-Hsien
Yang, Chi-Lin
Appeared in: Marketing letters
Paging: Volume 25 (2013) nr. 2 pages 207-218
Year: 2013
Contents:
Publisher: Springer US, Boston
Source file: Elektronische Wetenschappelijke Tijdschriften
 
 

                             Details for article 6 of 10 found articles
 
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