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Journal description
All volumes of the corresponding journal
All issues of the corresponding volume
All articles of the corresponding issues
Details for article 3 of 10 found articles
| Title: |
Ingredient branding and feedback effects: The impact of product outcomes, initial parent brand strength asymmetry, and parent brand role |
| Author: |
Radighieri, Jeffrey P. John Mariadoss, Babu Grégoire, Yany Johnson, Jean L. |
| Appeared in: |
Marketing letters |
| Paging: | Volume 25 (2013) nr. 2 pages 123-138 |
| Year: |
2013 |
| Contents: | |
| Publisher: |
Springer US, Boston |
| Source file: |
Elektronische Wetenschappelijke Tijdschriften |
Details for article 3 of 10 found articles
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