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Journal description
All volumes of the corresponding journal
All issues of the corresponding volume
All articles of the corresponding issues
Details for article 7 of 8 found articles
| Title: |
To be or not to be different: Exploration of norms and benefits of color differentiation in the marketplace |
| Author: |
Labrecque, Lauren I. Milne, George R. |
| Appeared in: |
Marketing letters |
| Paging: | Volume 24 (2012) nr. 2 pages 165-176 |
| Year: |
2012 |
| Contents: | |
| Publisher: |
Springer US, New York |
| Source file: |
Elektronische Wetenschappelijke Tijdschriften |
Details for article 7 of 8 found articles
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