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Journal description
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Details for article 4 of 8 found articles
| Title: |
Regulatory fit effects for injunctive versus descriptive social norms: Evidence from the promotion of sustainable products |
| Author: |
Melnyk, Vladimir Herpen, Erica van Fischer, Arnout R. H. Trijp, Hans C. M. van |
| Appeared in: |
Marketing letters |
| Paging: | Volume 24 (2013) nr. 2 pages 191-203 |
| Year: |
2013 |
| Contents: | |
| Publisher: |
Springer US, New York |
| Source file: |
Elektronische Wetenschappelijke Tijdschriften |
Details for article 4 of 8 found articles
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