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Journal description
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Details for article 3 of 8 found articles
| Title: |
More effective assessment of market performance in later stages of the product development process: The case of the motion picture industry |
| Author: |
Gemser, Gerda Leenders, Mark A. A. M. Weinberg, Charles B. |
| Appeared in: |
Marketing letters |
| Paging: | Volume 23 (2012) nr. 4 pages 1019-1031 |
| Year: |
2012 |
| Contents: | |
| Publisher: |
Springer US, Boston |
| Source file: |
Elektronische Wetenschappelijke Tijdschriften |
Details for article 3 of 8 found articles
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