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                                       Details for article 14 of 28 found articles
 
 
  Novel versus familiar brands: An analysis of neurophysiology, response latency, and choice
 
 
Title: Novel versus familiar brands: An analysis of neurophysiology, response latency, and choice
Author: Reimann, Martin
CastaƱo, Raquel
Zaichkowsky, Judith
Bechara, Antoine
Appeared in: Marketing letters
Paging: Volume 23 (2012) nr. 3 pages 745-759
Year: 2012
Contents:
Publisher: Springer US, Boston
Source file: Elektronische Wetenschappelijke Tijdschriften
 
 

                             Details for article 14 of 28 found articles
 
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