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Journal description
All volumes of the corresponding journal
All issues of the corresponding volume
All articles of the corresponding issues
Details for article 12 of 28 found articles
| Title: |
Make me special: Gender differences in consumers’ responses to loyalty programs |
| Author: |
Melnyk, Valentyna Osselaer, Stijn M. J. van |
| Appeared in: |
Marketing letters |
| Paging: | Volume 23 (2012) nr. 3 pages 545-559 |
| Year: |
2012 |
| Contents: | |
| Publisher: |
Springer US, Boston |
| Source file: |
Elektronische Wetenschappelijke Tijdschriften |
Details for article 12 of 28 found articles
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