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Journal description
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Details for article 4 of 25 found articles
| Title: |
Construal-level mind-sets and the perceived validity of marketing claims |
| Author: |
Wright, Scott Manolis, Chris Brown, Drew Guo, Xiaoning Dinsmore, John Chiu, C.-Y. Peter Kardes, Frank R. |
| Appeared in: |
Marketing letters |
| Paging: | Volume 23 (2011) nr. 1 pages 253-261 |
| Year: |
2011 |
| Contents: | |
| Publisher: |
Springer US, Boston |
| Source file: |
Elektronische Wetenschappelijke Tijdschriften |
Details for article 4 of 25 found articles
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