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Journal description
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All articles of the corresponding issues
Details for article 1 of 7 found articles
| Title: |
A brand choice model for TV advertising management using single-source data |
| Author: |
Ban, Masataka Terui, Nobuhiko Abe, Makoto |
| Appeared in: |
Marketing letters |
| Paging: | Volume 22 (2010) nr. 4 pages 373-389 |
| Year: |
2010 |
| Contents: | |
| Publisher: |
Springer US, Boston |
| Source file: |
Elektronische Wetenschappelijke Tijdschriften |
Details for article 1 of 7 found articles
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