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  The effects of advertisement picture likeability on information search and brand choice
 
 
Title: The effects of advertisement picture likeability on information search and brand choice
Author: Obermiller, Carl
Sawyer, Alan G.
Appeared in: Marketing letters
Paging: Volume 22 (2010) nr. 2 pages 101-113
Year: 2010
Contents:
Publisher: Springer US, Boston
Source file: Elektronische Wetenschappelijke Tijdschriften
 
 

                             Details for article 4 of 7 found articles
 
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