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Journal description
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Details for article 6 of 9 found articles
| Title: |
Marketing modeling reality and the realities of marketing modeling |
| Author: |
Coughlan, Anne T. Choi, S. Chan Chu, Wujin Ingene, Charles A. Moorthy, Sridhar Padmanabhan, V. Raju, Jagmohan S. Soberman, David A. Staelin, Richard Zhang, Z. John |
| Appeared in: |
Marketing letters |
| Paging: | Volume 21 (2010) nr. 3 pages 317-333 |
| Year: |
2010 |
| Contents: | |
| Publisher: |
Springer US, Boston |
| Source file: |
Elektronische Wetenschappelijke Tijdschriften |
Details for article 6 of 9 found articles
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