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                                       Details for article 4 of 9 found articles
 
 
  Empirical models of manufacturer-retailer interaction: A review and agenda for future research
 
 
Title: Empirical models of manufacturer-retailer interaction: A review and agenda for future research
Author: Ailawadi, Kusum L.
Bradlow, Eric T.
Draganska, Michaela
Nijs, Vincent
Rooderkerk, Robert P.
Sudhir, K.
Wilbur, Kenneth C.
Zhang, Jie
Appeared in: Marketing letters
Paging: Volume 21 (2010) nr. 3 pages 273-285
Year: 2010
Contents:
Publisher: Springer US, Boston
Source file: Elektronische Wetenschappelijke Tijdschriften
 
 

                             Details for article 4 of 9 found articles
 
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