|
Calculating, creating, and claiming value in business markets: Status and research agenda |
|
|
|
Title: |
Calculating, creating, and claiming value in business markets: Status and research agenda |
Author: |
Lilien, Gary L. Grewal, Rajdeep Bowman, Douglas Ding, Min Griffin, Abbie Kumar, V. Narayandas, Das Peres, Renana Srinivasan, Raji Wang, Qiong |
Appeared in: |
Marketing letters |
Paging: |
Volume 21 (2010) nr. 3 pages 287-299 |
Year: |
2010 |
Contents: |
|
Publisher: |
Springer US, Boston |
Source file: |
Elektronische Wetenschappelijke Tijdschriften |
|
|
|
|