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                                       Details for article 7 of 17 found articles
 
 
  Decision making and brand choice by older consumers
 
 
Title: Decision making and brand choice by older consumers
Author: Cole, Catherine
Laurent, Gilles
Drolet, Aimee
Ebert, Jane
Gutchess, Angela
Lambert-Pandraud, Raphaƫlle
Mullet, Etienne
Norton, Michael I.
Peters, Ellen
Appeared in: Marketing letters
Paging: Volume 19 (2008) nr. 3-4 pages 355-365
Year: 2008
Contents:
Publisher: Springer US, Boston
Source file: Elektronische Wetenschappelijke Tijdschriften
 
 

                             Details for article 7 of 17 found articles
 
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 Koninklijke Bibliotheek - National Library of the Netherlands