Putting one-to-one marketing to work: Personalization, customization, and choice
Titel:
Putting one-to-one marketing to work: Personalization, customization, and choice
Auteur:
Arora, Neeraj Dreze, Xavier Ghose, Anindya Hess, James D. Iyengar, Raghuram Jing, Bing Joshi, Yogesh Kumar, V. Lurie, Nicholas Neslin, Scott Sajeesh, S. Su, Meng Syam, Niladri Thomas, Jacquelyn Zhang, Z. John