How behavioral decision research can enhance consumer welfare: From freedom of choice to paternalistic intervention
Titel:
How behavioral decision research can enhance consumer welfare: From freedom of choice to paternalistic intervention
Auteur:
Ratner, Rebecca K. Soman, Dilip Zauberman, Gal Ariely, Dan Carmon, Ziv Keller, Punam A. Kim, B. Kyu Lin, Fern Malkoc, Selin Small, Deborah A. Wertenbroch, Klaus