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Journal description
All volumes of the corresponding journal
All issues of the corresponding volume
All articles of the corresponding issues
Details for article 4 of 7 found articles
| Title: |
Image feedback effects of brand extensions: Evidence from a longitudinal field study |
| Author: |
Völckner, Franziska Sattler, Henrik Kaufmann, Gwen |
| Appeared in: |
Marketing letters |
| Paging: | Volume 19 (2007) nr. 2 pages 109-124 |
| Year: |
2007 |
| Contents: | |
| Publisher: |
Springer US, Boston |
| Source file: |
Elektronische Wetenschappelijke Tijdschriften |
Details for article 4 of 7 found articles
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