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                                       Details for article 3 of 7 found articles
 
 
  “Pay 80%” versus “get 20% off”: The effect of novel discount presentation on consumers’ deal perceptions
 
 
Title: “Pay 80%” versus “get 20% off”: The effect of novel discount presentation on consumers’ deal perceptions
Author: Kim, Hyeong Min
Kramer, Thomas
Appeared in: Marketing letters
Paging: Volume 17 (2006) nr. 4 pages 311-321
Year: 2006
Contents:
Publisher: Kluwer Academic Publishers, Boston
Source file: Elektronische Wetenschappelijke Tijdschriften
 
 

                             Details for article 3 of 7 found articles
 
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