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Journal description
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Details for article 3 of 12 found articles
| Title: |
A Tale of Two Pizzas: Building Up from a Basic Product Versus Scaling Down from a Fully-Loaded Product |
| Author: |
Irwin P. Levin Judy Schreiber Marco Lauriola Gary J. Gaeth |
| Appeared in: |
Marketing letters |
| Paging: | Volume 13 (2002) nr. 4 pages 10 p. |
| Year: |
2002-11 |
| Contents: | |
| Publisher: |
Kluwer Academic Publishers, Boston, U.S.A |
| Source file: |
Elektronische Wetenschappelijke Tijdschriften |
Details for article 3 of 12 found articles
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