Market Segmentation Research: Beyond Within and Across Group Differences
Titel:
Market Segmentation Research: Beyond Within and Across Group Differences
Auteur:
Allenby, Greg Fennell, Geraldine Bemmaor, Albert Bhargava, Vijay Christen, Francois Dawley, Jackie Dickson, Peter Edwards, Yancy Garratt, Mark Ginter, Jim Sawyer, Alan Staelin, Rick Yang, Sha