Inferring Market Structure from Customer Response to Competing and Complementary Products
Titel:
Inferring Market Structure from Customer Response to Competing and Complementary Products
Auteur:
Elrod, Terry Russell, Gary J. Shocker, Allan D. Andrews, Rick L. Bacon, Lynd Bayus, Barry L. Carroll, J. Douglas Johnson, Richard M. Kamakura, Wagner A. Lenk, Peter Mazanec, Josef A. Rao, Vithala R. Shankar, Venkatesh