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Journal description
All volumes of the corresponding journal
All issues of the corresponding volume
All articles of the corresponding issues
Details for article 6 of 19 found articles
| Title: |
Brand Equity, Consumer Learning and Choice |
| Author: |
Tülin Erdem Joffre Swait Susan Broniarczyk Dipankar Chakravarti Jean-Noël Kapferer Michael Keane John Roberts Jan-Benedict E. M. Steenkamp Florian Zettelmeyer |
| Appeared in: |
Marketing letters |
| Paging: | Volume 10 (1999) nr. 3 pages 18 p. |
| Year: |
1999-08 |
| Contents: | |
| Publisher: |
Kluwer Academic Publishers, Boston, U.S.A |
| Source file: |
Elektronische Wetenschappelijke Tijdschriften |
Details for article 6 of 19 found articles
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