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                                       Details for article 11 of 13 found articles
 
 
  The Moderating Impact of Quantitative Information on the Relationship Between Source Credibility and Persuasion: A Persuasion Knowledge Model Interpretation
 
 
Title: The Moderating Impact of Quantitative Information on the Relationship Between Source Credibility and Persuasion: A Persuasion Knowledge Model Interpretation
Author: Artz, Nancy
Tybout, Alice M.
Appeared in: Marketing letters
Paging: Volume 10 (1999) nr. 1 pages 51-63
Year: 1999
Contents:
Publisher: Kluwer Academic Publishers, Boston
Source file: Elektronische Wetenschappelijke Tijdschriften
 
 

                             Details for article 11 of 13 found articles
 
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