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Journal description
All volumes of the corresponding journal
All issues of the corresponding volume
All articles of the corresponding issues
Details for article 5 of 8 found articles
| Title: |
The Combination Strategy to Optimal Target Selection andOffer Segmentation in Direct Mail |
| Author: |
Penny Spring Peter S.H. Leeflang Tom Wansbeek |
| Appeared in: |
Journal of market-focused management |
| Paging: | Volume 4 (1999) nr. 3 pages 17 p. |
| Year: |
1999-10 |
| Contents: | |
| Publisher: |
Kluwer Academic Publishers, Boston, U.S.A |
| Source file: |
Elektronische Wetenschappelijke Tijdschriften |
Details for article 5 of 8 found articles
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