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Journal description
All volumes of the corresponding journal
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Details for article 14 of 15 found articles
| Title: |
The Effect of Comparative Advertising on Consumer Perceptions: Similarity or Differentiation? |
| Author: |
Soscia, Isabella Girolamo, Simona Busacca, Bruno |
| Appeared in: |
Journal of business and psychology |
| Paging: | Volume 25 (2009) nr. 1 pages 109-118 |
| Year: |
2009 |
| Contents: | |
| Publisher: |
Springer US, Boston |
| Source file: |
Elektronische Wetenschappelijke Tijdschriften |
Details for article 14 of 15 found articles
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