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  The more interactivity the better? Investigating interactivity, task complexity, and product knowledge in online purchase decisions
 
 
Title: The more interactivity the better? Investigating interactivity, task complexity, and product knowledge in online purchase decisions
Author: Tang, Fengchun
Appeared in: Information technology and management
Paging: Volume 21 () nr. 3 pages 179-189
Year: 2020-09-01
Contents:
Publisher: Springer US, New York
Source file: Elektronische Wetenschappelijke Tijdschriften
 
 

                             Details for article 4 of 4 found articles
 
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