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  An eye-tracking study on how the popularity and gender of the endorsers affected the audience’s attention on the advertisement
 
 
Title: An eye-tracking study on how the popularity and gender of the endorsers affected the audience’s attention on the advertisement
Author: Zahmati, Majid
Azimzadeh, Seyed Morteza
Sotoodeh, Mohammad Saber
Asgari, Omid
Appeared in: Electronic commerce research
Paging: Volume 23 () nr. 3 pages 1665-1676
Year: 2023-03-06
Contents:
Publisher: Springer US, New York
Source file: Elektronische Wetenschappelijke Tijdschriften
 
 

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 Koninklijke Bibliotheek - National Library of the Netherlands