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  A Bayesian network approach to juxtapose brand engagement and behaviors of substantive interest in e-services
 
 
Title: A Bayesian network approach to juxtapose brand engagement and behaviors of substantive interest in e-services
Author: Suh, Taewon
Kang, Seok
Kemp, Elyria A.
Appeared in: Electronic commerce research
Paging: Volume 20 () nr. 2 pages 361-379
Year: 2018-10-12
Contents:
Publisher: Springer US, New York
Source file: Elektronische Wetenschappelijke Tijdschriften
 
 

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