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Journal description
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Details for article 1 of 22 found articles
| Title: |
Appeals in Korean Magazine Advertising: A Content Analysis and Cross-Cultural Comparison |
| Author: |
Woochang Jeon George R. Franke Bruce A. Huhmann Joseph Phelps |
| Appeared in: |
Asia Pacific journal of management |
| Paging: | Volume 16 (1999) nr. 2 pages 10 p. |
| Year: |
1999-08 |
| Contents: | |
| Publisher: |
Kluwer Academic Publishers, Boston, U.S.A |
| Source file: |
Elektronische Wetenschappelijke Tijdschriften |
Details for article 1 of 22 found articles
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