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Journal description
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Details for article 10 of 16 found articles
| Title: |
Elucidating the role of consumer decision making style on consumers’ purchase intention: The mediating role of emotional advertising using PLS-SEM |
| Author: |
Garg, Priyanka Raj, Rohit Kumar, Vimal Singh, Sumanjeet Pahuja, Saloni Sehrawat, Neeraj |
| Appeared in: |
Journal of economy and technology |
| Paging: | Volume 1 () nr. C pages 108-118 |
| Year: |
2023 |
| Contents: | |
| Publisher: |
KeAi Communications Co., Ltd |
| Source file: |
Elektronische Wetenschappelijke Tijdschriften |
Details for article 10 of 16 found articles
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