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                                       Details for article 12 of 12 found articles
 
 
  Turning flaws into favors: Exploring the impact of self-mockery on purchase intention for aesthetically flawed products
 
 
Title: Turning flaws into favors: Exploring the impact of self-mockery on purchase intention for aesthetically flawed products
Author: Wang, Tien
Boonsiriroaj, Chawarin
Poolperm, Phumsiri
Appeared in: Asia Pacific management review
Paging: Volume 30 () nr. 2 pages p.
Year: 2025
Contents:
Publisher: The Author(s)
Source file: Elektronische Wetenschappelijke Tijdschriften
 
 

                             Details for article 12 of 12 found articles
 
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