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  Do fast fashion consumers prefer foreign brands? The moderating roles of sensory perception and consumer personality on purchase intentions
 
 
Title: Do fast fashion consumers prefer foreign brands? The moderating roles of sensory perception and consumer personality on purchase intentions
Author: Liu, Shu-Fang
Lee, Hsiao-Ching
Lien, Nai-Hwa
Appeared in: Asia Pacific management review
Paging: Volume 26 () nr. 2 pages 103-111
Year: 2021
Contents:
Publisher: The Authors
Source file: Elektronische Wetenschappelijke Tijdschriften
 
 

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