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Journal description
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Details for article 2 of 8 found articles
| Title: |
Analysis of a new visual marketing craze: The effect of LINE sticker features and user characteristics on download willingness and product purchase intention |
| Author: |
Liu, Shu-Fang Liu, Hsin-Hsien Chang, Jung-Hua Chou, Han-Ni |
| Appeared in: |
Asia Pacific management review |
| Paging: | Volume 24 (2019) nr. 3 pages 263-277 |
| Year: |
2019 |
| Contents: | |
| Publisher: |
College of Management, National Cheng Kung University |
| Source file: |
Elektronische Wetenschappelijke Tijdschriften |
Details for article 2 of 8 found articles
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