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  Investigating the predicting role of COVID-19 preventive measures on building brand legitimacy in the hospitality industry in Tanzania: mediation effect of perceived brand ethicality
 
 
Title: Investigating the predicting role of COVID-19 preventive measures on building brand legitimacy in the hospitality industry in Tanzania: mediation effect of perceived brand ethicality
Author: Amani, David
Ismail, Ismail Juma
Appeared in: Future business journal
Paging: Volume 8 () nr. 1 pages xx
Year: 2022-06-08
Contents:
Publisher: Springer Berlin Heidelberg, Berlin/Heidelberg
Source file: Elektronische Wetenschappelijke Tijdschriften
 
 

                             Details for article 40 of 65 found articles
 
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